VERDEGRISBrand Guidelines
03 · LOGO MARK
Verdegris — Brand Guidelines

Logo Mark

Mark system, variants, and usage specifications

The Verdegris mark traces a dolmen — a great capstone resting across two standing stones, modelled on Lanyon Quoit in Cornwall. It is built from the same stones as Trevarn: where Trevarn traces three ascending menhirs, Verdegris caps two of them — the parent made of the child's stone. The capstone is laid over the uprights so it hides where they pass behind it: three real, overlapping stones. Drawn with 2% désordre, Aour Glaz.

JUNE 2026 · FINAL SPECIFICATION
VERDEGRIS
Primary mark: Occluded outline, 2% désordre, Aour Glaz

01Primary Mark — Occluded Outline

The primary Verdegris mark is the occluded outline with 2% désordre — the capstone resting on top of the two uprights, hiding their tops. This is the default for all standard usage: website, documents, presentations, product UI, signage. It works at any size above 24px. The slight tilt and uneven legs read as real quarried stone, not a drawn icon.

VERDEGRIS
Aour Glaz — Primary
Default. #4A6FA5 on light backgrounds.
VERDEGRIS
Aour Balan
Warm alternative colourway. #D8A23A.
VERDEGRIS
Lin Violet
Contemplative alternative. #5B6B9D.
Usage. Use the occluded outline as the default mark. It works on white, dark, and coloured backgrounds. Minimum size: 24px mark height. Preferred colour: Aour Glaz on light, white on dark.

02Secondary Mark — Hatched

For editorial and expressive contexts — hero sections, headers, brand campaigns, print collateral — the hatched variant adds visual texture and weight. The stones fill with a fine quarried hatch while the structure stays the same. Use at 48px and larger only; below that the hatch becomes noise.

Aour Glaz — Hatched
Editorial weight. Minimum 48px.
Aour Balan — Hatched
Warm expressive contexts.
On Ink — Hatched
Reversed, premium.
When to use
  • Hero sections and headers
  • Brand campaigns, print collateral
  • 48px or larger only
When not to use
  • Below 48px (hatch becomes noise)
  • UI contexts where simplicity matters
  • Mixed with the outline in one layout

03Background Treatments

The primary mark adapts to all standard backgrounds. On dark and coloured grounds it reverses to white.

VERDEGRIS
On White — default
VERDEGRIS
On Ink — dark mode
VERDEGRIS
On Aour Glaz
VERDEGRIS
On Sand — warm / print
VERDEGRIS
a verdegris company
TREVARN
Parent lockup — on white
“a verdegris company” over Trevarn.
VERDEGRIS
a verdegris company
TREVARN
Parent lockup — dark

04Simplified Mark — Small Sizes

Under 32px the 2% désordre becomes visual noise. The simplified mark drops the désordre to zero — the same occluded three-stone structure at its true geometry, clean and steady. This is the middle step of the degradation: full désordre → ordered outline → solid.

Ordered Glaz
Ordered Balan
On Ink
On Glaz

05Favicon — Solid Fill

At browser-tab scale (16–32px) even the ordered outline loses legibility — the 1.9px stroke becomes sub-pixel and vanishes. The favicon uses solid-filled stones to preserve the dolmen silhouette at any size, trading the drawn quality for pure recognition.

64px — preview
32px — bookmark
16px — browser tab
32px — dark mode
Why solid fill?

The transition from outline to solid mirrors how the whole system degrades gracefully: occluded outline → ordered outline → solid. Each step simplifies while keeping the essential two-stones-and-a-capstone silhouette.

Favicon SVG reference
<svg viewBox="0 0 144 82" xmlns="http://www.w3.org/2000/svg">
  <polygon points="32,74 37,30 47,29 43,74" fill="#4A6FA5"/>
  <polygon points="79,73 80,30 104,29 105,73" fill="#4A6FA5"/>
  <polygon points="8,35.8 45,26.6 95,21.6 132,20.4 138,24 137,30.1 12,43.6 8,40.8" fill="#4A6FA5"/>
</svg>

06Locked Specifications

ElementSpecificationNotes
Primary markOccluded outline, 2% désordreDefault for all usage. Minimum 24px height.
Secondary markHatched stones, 2% désordreEditorial / expressive. Minimum 48px height.
Simplified markOccluded outline, 0% désordreUnder 32px where the désordre becomes noise.
Favicon markThree solid stonesBrowser tab, bookmarks, PWA icon. Under 32px.
Désordre level2%Vertices shifted ~1.6 units from true positions.
Stroke width1.9pxAt standard viewBox 0 0 144 82.
StructureCapstone over two uprightsThin left leg, broad right; capstone tilts left, occludes the leg tops.
Primary colourAour Glaz #4A6FA5On light backgrounds. White on dark.

07SVG Reference — Primary Mark

The mark is three closed polygons at viewBox 0 0 144 82 — the two uprights drawn first, the capstone last with an opaque fill so it hides the leg tops. Shown here at 0% désordre (the “true” geometry before the 2% perturbation is applied per instance). Reverse the fills for dark grounds.

<svg viewBox="0 0 144 82" xmlns="http://www.w3.org/2000/svg"
     fill="#FFFFFF" stroke="#4A6FA5" stroke-width="1.9"
     stroke-linejoin="round">
  <polygon points="32,74 37,30 47,29 43,74"/>
  <polygon points="79,73 80,30 104,29 105,73"/>
  <polygon points="8,35.8 45,26.6 95,21.6 132,20.4 138,24 137,30.1 12,43.6 8,40.8"/>
</svg>
ViewBox: 0 0 144 82 (mark only) · legs then capstone (occlusion order)